It’s my regular Thursday shift at the Logan Wannamaker Gallery positioned right on the main street in downtown Taos. Less than a block from the stop light that backs up traffic every few minutes filling this small space with the exhaust from idling cars. My regular shift is Thursdays and it’s been pretty quiet, so if you are out there and reading this and you’re in the neighborhood, please come and visit me! If you’re not in the neighborhood but want to make the trip I’m here! Come have a chat and let me tempt you with all the beautiful pieces that fill the shelves!
The gallery is a lovely space with newly installed wood floors, old oil can pedestals, the ceramic makings of a variety of local potters, beautiful abstract paintings, and of course a few Clay Cowgirl sculptures!
As I am venturing into working full time as a maker, I wonder how to build a business where I can make a successful living. Where once galleries and other spaces that sold your work on consignment might have split the sales 70/30 with the artist and the gallery, now almost everywhere I have found does a 50/50 split on consigned work to cover their over head and whatnot. Maybe I should open a gallery? When you don’t have the means to do that of course you build an Etsy store so that you don’t have to give away half of your retail value… and then build a website where people can buy direct as well… and exciting news for me too is putting signage on the store frontage of my studio working space hoping to solicit direct sales that way too. I have work in a wide range of prices including simple functional pieces to elaborate large sculptural work. Still making a living as a new artist is slow in what is supposed to be the start of our busy season.
So what else can a sculptor do to build business, contacts, exposure, and sales? My computer genius friend advises me to blog regularly here on my Clay Cowgirls website. Link to my Facebook page and raise my visibility on social media and google. Use words like sculpture, pottery, clay, cowgirls, wood firing, and other tag words that will get my site to show up higher on a search. Use Pinterest and Instagram and Tweet and Tag and Categorize. It’s all over my head, but I’m making the effort. I think I’ve pinned a few things and finally opened an Instagram account. Maybe after all of the time on the internet I’ll find time to get back in the studio and put my hands in clay!
Check out my shop here at www.claycowgirls.com, see some of my pottery at BrZart on Etsy, or come by one of the galleries that represent my work here in Taos at the Logan Wannamaker Gallery on the main drag in downtown, Substance of Taos women’s clothing on Doña Luz just behind the plaza, or Rottenstone Pottery in Arroyo Seco, and Gallery Mar in Park City, UT, oh yeah and be sure to like Clay Cowgirls on Facebook too!